Copy School’s curriculum is designed to give aspiring and junior copywriters key skills that good Creative Directors seek from emerging talent. Its masterclass tutors provide, in one week and in a small-class atmosphere, a unique chance to learn from some of the very best in the business. And, as former students have stressed, it’s not just for aspiring and junior copywriters — or senior copywriters. Art directors and those whose careers depend on great copy come away inspired, with insights.
Sydney 2024
State Library on New South Wales
8:45am - 12:30pm daily.
Monday, 11th November
The Maps Room
What makes a great copywriter?
Andy Flemming, 72andSunny
Dialogue
Jonathan Kneebone, The Glue Society
Tuesday, 12th November
Macquarie Room
Resilience
Dee Madigan, Campaign Edge
The Basics
Georgie Waters, M&C Saatchi Group AUNZ
Wednesday, 13th November
Maps Room
What it’s like Working Overseas
Celia Mortlock (via Zoom), Johannes Leonardo New York
Empathy, Strategy, Persuasion
Jenny Mak, DDB Group Australia &
Heather Sheen, Sheen Strategy
Thursday, 13th November
Macquarie Room
Ideas
Ewan Harvey & Aicha Wijland, The Monkeys
Audio
Ralph van Dijk, Eardrum
Friday, 14th November
Maps Room
Finding your Strengths and Working to them
Esther Clerehan, CLEREHAN
Assignment Presentations
All Students
Graduation Lunch
Melbourne 2023
The Windsor Worksop
8:30am-12:30pm daily
Monday, 18th November
What makes a great copywriter?
Sarah McGregor, Dentsu Melbourne
The Basics
Hilary Badger, Ogilvy Australia
Tuesday, 19th November
Presentation
TBC
Resilience
Jess Wheeler, Death to Shit Ads, SDWM
Wednesday, 20th November
What it’s like Working Overseas
Celia Mortlock (via Zoom), Johannes Leonardo New York
Empathy, Strategy, Persuasion
Sarah Vincenzini, Founder We Have Ways
Thursday, 13th November
Being a Creative
Ant Keogh/Henry P. Funkuncle, Droga5
Dialogue
Doogie Chapman, When Would We Die.
Friday, 14th November
Finding your Strengths and Working to them
Esther Clerehan, CLEREHAN
Exam
All Students
Graduation Lunch
Speakers and session order subject to change.