Course Details | BUSINESS NAME

Copy School’s curriculum is designed to give aspiring and junior copywriters key skills that good Creative Directors seek from emerging talent. Its masterclass tutors provide, in one week and in a small-class atmosphere, a unique chance to learn from some of the very best in the business. And, as former students have stressed, it’s not just for aspiring and junior copywriters — or senior copywriters. Art directors and those whose careers depend on great copy come away inspired, with insights.

Course Details: About Us

Sydney 2024

State Library on New South Wales
8:45am - 12:30pm daily.
Monday, 11th November
The Maps Room
What makes a great copywriter?
Andy Flemming, 72andSunny
Dialogue
Jonathan Kneebone, The Glue Society

Tuesday, 12th November

Macquarie Room

Resilience

Dee Madigan, Campaign Edge

The Basics

Georgie Waters, M&C Saatchi Group AUNZ

Wednesday, 13th November

Maps Room

What it’s like Working Overseas

Celia Mortlock (via Zoom), Johannes Leonardo New York

Empathy, Strategy, Persuasion

Jenny Mak, DDB Group Australia &

Heather Sheen, Sheen Strategy

Thursday, 13th November

Macquarie Room

Ideas

Ewan Harvey & Aicha Wijland, The Monkeys

Audio

Ralph van Dijk, Eardrum

Friday, 14th November

Maps Room

Finding your Strengths and Working to them

Esther Clerehan, CLEREHAN

Assignment Presentations

All Students

Graduation Lunch

Melbourne 2023

The Windsor Workshop

8:30am-12:30pm daily

Monday, 18th November

What makes a great copywriter?
Sarah McGregor, ECD, AWARD Council.
The Basics
Hilary Badger, ECD Ogilvy Australia

Tuesday, 19th November

Empathy, Strategy, Persuasion

Sarah Vincenzini, CD

Resilience

Jess Wheeler, Death to Shit Ads, SDWM

Wednesday, 20th November

What it’s like Working Overseas

Celia Mortlock (via Zoom), Johannes Leonardo New York

Being Creative

Ant Keogh/Henry P. Funkuncle, CCO, The Monkeys

Thursday, 13th November

Presentation

Ben Lilley, Founder Hero

Dialogue

Doogie Chapman, CD, Podcaster.

Friday, 14th November

Finding your Strengths and Working to them

Esther Clerehan, CLEREHAN

Exam

All Students

Graduation Lunch

Speakers and session order subject to change.

THE COURSE

What Makes a Great Copywriter

Copywriters come in all shapes and sizes, but what are the common elements that make the great ones great? In this introductory session we explore the copywriter as a person and how the role works within a team environment.

The Basics

You'll never be great if you're not good, and if you don't have a grasp of the basic fundamentals of writing you might never even be good. This session of Basic Training aims to get your writing craft fitness up to a first-class level.

Selecting and Directing Talent

Word counts mean words count. Also, brevity is wit. In a world where attention spans are shrinking and mandatory inclusions are growing, being able to cut to the chase is a valuable commodity.

Empathy, Strategy, Persuasion

This masterclass focuses on the areas of the craft that can take you from being good to great to world-class. Knowing what they are is one thing, being able to use them well is where the real magic happens.

Presentation

Whether it's first-round thoughts or an account-saving pitch, the ability to present your work well is paramount to a successful career in communications. You'll learn how to put your best foot forward while avoiding common missteps.

Resilience

For every great idea, there's a recycle bin full of unfulfilled potential. Daily criticism and rejection is one of the hardest things to come to terms with as a copywriter. This session puts it all into perspective with some useful survival strategies to help you through the tough times.

Finding your Strengths and Working to them

You've learned how to sell goods and services, but what about selling yourself? As we said, copywriters come in all shapes and sizes. So how will your abilities help shape your future?

Recap & Graduation Lunch

Did we say, recap? We meant test. Actually, it's more like an exam. Just a little something to prove you've been taking notice throughout the week before we give you a certificate and a handshake.

Then, it's time to celebrate.

Sydney 2024

State Library on New South Wales 8:45am - 12:30pm daily. Monday, 11th November The Maps Room What makes a great copywriter? Andy Flemming, 72andSunny Dialogue Jonathan Kneebone, The Glue Society

Melbourne 2023

The Windsor Workshop​

8:30am-12:30pm daily

​​

Monday, 18th November​

What makes a great copywriter? Sarah McGregor, ECD, AWARD Council. The Basics Hilary Badger, ECD Ogilvy Australia

THE COURSE

State Library on New South Wales
8:45am - 12:30pm daily.
Monday, 11th November
The Maps Room
What makes a great copywriter?
Andy Flemming, 72andSunny
Dialogue
Jonathan Kneebone, The Glue Society

The Windsor Workshop

Monday, 18th November

What makes a great copywriter?
Sarah McGregor, ECD, AWARD Council.
The Basics
Hilary Badger, ECD Ogilvy Australia