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Copy School’s curriculum is designed to give aspiring and junior copywriters key skills that good Creative Directors seek from emerging talent. Its masterclass tutors provide, in one week and in a small-class atmosphere, a unique chance to learn from some of the very best in the business. And, as former students have stressed, it’s not just for aspiring and junior copywriters — or senior copywriters. Art directors and those whose careers depend on great copy come away inspired, with insights. 

Course Details: About Us
Sydney 2024

State Library on New South Wales
8:45am - 12:30pm daily.
Monday, 11th November 
The Maps Room
What makes a great copywriter?
Andy Flemming, 72andSunny 
Dialogue
Jonathan Kneebone, The Glue Society

 

Tuesday, 12th November

Macquarie Room 

Resilience

Dee Madigan, Campaign Edge

The Basics

Georgie Waters, M&C Saatchi Group AUNZ

 

Wednesday, 13th November

Maps Room

What it’s like Working Overseas 

Celia Mortlock (via Zoom), Johannes Leonardo New York

Empathy, Strategy, Persuasion

Jenny Mak, DDB Group Australia &

Heather Sheen, Sheen Strategy

 

Thursday, 13th November

Macquarie Room

Ideas

Ewan Harvey & Aicha Wijland, The Monkeys

Audio

Ralph van Dijk, Eardrum

 

Friday, 14th November

Maps Room

Finding your Strengths and Working to them

Esther Clerehan, CLEREHAN

Assignment Presentations

All Students

 

Graduation Lunch

Melbourne 2023

The Windsor Workshop​

8:30am-12:30pm daily

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Monday, 18th November​


What makes a great copywriter?
Sarah McGregor, ECD, AWARD Council. 
The Basics
Hilary Badger, ECD Ogilvy Australia

 

Tuesday, 19th November

 

Empathy, Strategy, Persuasion

Sarah Vincenzini, CD

Resilience

Jess Wheeler, Death to Shit Ads, SDWM

 

Wednesday, 20th November

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What it’s like Working Overseas 

Celia Mortlock (via Zoom), Johannes Leonardo New York

Being​ Creative

Ant Keogh/Henry P. Funkuncle, CCO, The Monkeys

 

Thursday, 13th November

Presentation

Ben Lilley, Founder Hero

Dialogue

Doogie Chapman, CD, Podcaster.

 

Friday, 14th November

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Finding your Strengths and Working to them

Esther Clerehan, CLEREHAN

Exam

All Students

 

Graduation Lunch

Speakers and session order subject to change.

THE COURSE

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