Copy School’s curriculum is designed to give aspiring and junior copywriters key skills that good Creative Directors seek from emerging talent. Its masterclass tutors provide, in one week and in a small-class atmosphere, a unique chance to learn from some of the very best in the business. And, as former students have stressed, it’s not just for aspiring and junior copywriters — or senior copywriters. Art directors and those whose careers depend on great copy come away inspired, with insights.
Sydney 2023
State Library of New South Wales
Monday, 13th November
Macquarie Room (new wing)
9am-10:30am
What Makes a Great Copywriter?
Andy Flemming, aka Wordy McWord Spurt
Creative Lead, 72andSunny
11am-12:30pm
The Basics
Georgie Waters
Senior Copywriter, M&C Saatchi
Tuesday, 14th November
Map Room (Mitchell Library)
9am-10:30am
Resilience
Dee Madigan
Owner/ECD, Campaign Edge
11am-12:30pm
Dialogue
Jonathan Kneebone
Founder/Creative Partner, The Glue Society
Wednesday, 15th November
Macquarie Room (new wing)
9am-10:30am
Empathy, Strategy, Persuasion
Jenny Mak - Creative Partner, DDB
Heather Sheen - Head of Planning, R/GA
11am-12:30pm
Presenting
Barbara Humphries
ECD, The Monkeys
Thursday, 16th November
Map Room (Mitchell Library)
9am-10:30am
"The Copywriter is Dead. Long Live the Copywriter"
Richard Russell (via Zoom)
Copywriter/Writer/Strategist
11am-12:30pm
Getting More from Your Audio
Ralph van Dijk
Creative Director/Founder, Eardrum
Friday, 17th November
Macquarie Room (new wing)
9am-10:30am
Finding your Strengths and Working to them
Creative Talent Specialist, CLEREHAN
11am-12:30pm
Presentations of unonerous assignments
All Students
Melbourne 2023
Venue TBC
Monday, 20th November
9am-10:30am
What Makes a Great Copywriter?
Sarah McGregor
ECD, Denstu Creative
11am-12:30pm
The Basics
Hilary Badger
ECD Ogilvy Australia
Tuesday, 21st November
9am-10:30am
A.I
Ant Keogh
CCO, The Monkeys Melbourne
11am-12:30pm
Dialogue
Doogie Chapman
Freelance Creative & co-host of the When Would We Die podcast
Wednesday, 22nd November
9am-10:30am
"The Copywriter is Dead. Long Live the Copywriter"
Richard Russell (via Zoom)
Copywriter/Writer/Strategist
11am-12:30pm
Resilience
Jess Wheeler
CD, SICKDOGWOLFMAN (ex-Video Ezy)
Thursday, 23rd November
9am-10:30am
Presenting
Ben Lilley
Creative Chairman, Hero & McCann
11am-12:30pm
Empathy, Strategy, Persuasion
Sarah Vincenzini
Senior Creative, Freelance
Friday, 17th November
9am-10:30am
Finding your Strengths and Working to them
Anneliese Sullivan
Senior Writer, DDB
11am-12:30pm
Final Exam
All Students